Keywords aren’t just found in the content on your website but also in meta descriptions and page titles. These two elements help Google determine whether your content is relevant to the search query, which can determine whether someone clicks through or not. They must be relevant to your business and have keywords that relate to them. If you want to get the most out of your SEO campaign, consult with a reputable SEO agency.

Page titles:

The title of a webpage is an important part of the overall SEO strategy. It should contain the most important keywords, modifiers, and calls to action. It should also accurately represent the content of the page. Otherwise, users will bounce. Search engines use these signals to judge the relevance of your page and penalize pages that do not meet these standards.

While Google uses hundreds of signals to determine search results, the keywords in your page title element have the highest weight. They are also the strongest on-page ranking signals. Furthermore, browsers also use page titles to pre-fill bookmark messaging and identify pages. Optimized page titles also encourage more traffic to your website.

Meta descriptions:

Meta descriptions are crucial for getting noticed in search engine results, so it’s important to use them correctly. These two-paragraph descriptions should convey the value of your content and be free of duplicate keywords. Meta descriptions should also be written in action-oriented language to entice readers to click through your site. To get the most out of them, you should experiment with different wording, lengths, and positioning of keywords.

Long-tail keywords:

Long-tail keywords are key when you want the most traffic possible. These keywords are less competitive, have lower search volumes, and match users’ intent across different media. For example, someone searching for a bed bug solution would be more likely to type in “bed bug remedy” than “bed bug remedy.” While these keywords are more competitive, they have lower search volumes, so you have a better chance of getting them ranked for your business.

LSI keywords:

LSI keywords are highly relevant terms that Google uses better to understand the content and the user’s intent. By including these keywords in your content, you can boost your post’s rankings and maximize the impact of your online marketing. LSI keywords are not synonyms but words with high semantic similarity to your primary keyword. You can also use these keywords in your PPCcampaigns and ad campaigns to improve your ads’ ranking.